Privacy

Echowave Digital > Privacy

Privacy Policy for Echowave Digital LLC

1. Introduction

Welcome to Echowave Digital LLC (referred to as “Echowave LLC” in some contexts, “Echowave Digital,” “we,” “us,” or “our”). We are an online business consultancy providing branding, marketing, web and app development, and other digital services (“Services”). Our principal place of business is 1281 RIDGE AVE, LANCASTER, WI 53813, USA, and our website is https://echowave.digital/ (“Website”).

We are committed to protecting the privacy and security of the Personal Information we handle. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard Personal Information when you visit our Website, engage our Services, or otherwise interact with us.

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. This Policy is designed to comply with applicable U.S. data protection laws and industry best practices.

2. Information We Collect

The types of Personal Information we collect depend on your relationship with us:

  • Information from Website Visitors:
    • Contact Information: If you voluntarily provide it (e.g., through contact forms on https://echowave.digital/, email subscriptions), such as your name, email address, phone number, company name, and the nature of your inquiry.
    • Technical Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on our Website, referral sources, and other similar information collected automatically through cookies and analytics tools (see Section 7).
  • Information from and About Our Clients:
    • Client Contact and Business Information: Names, job titles, company details, addresses, email addresses, phone numbers of individuals within client organizations.
    • Project-Related Information: Information necessary to provide our Services, including business goals, marketing objectives, branding guidelines, target audience details, access credentials to client accounts (e.g., social media, advertising platforms, website hosting, analytics – with explicit authorization).
    • Client Content: Content, data, and assets provided by Clients for use in branding, marketing materials, websites, or applications.
    • Billing Information: Financial information necessary for processing payments for our Services.
  • Information We Process on Behalf of Our Clients (as a Service Provider/Processor):
    • In the course of providing our Services (e.g., managing digital marketing campaigns, developing/hosting websites or apps, providing analytics), we may collect or have access to Personal Information about our Clients’ customers or end-users. This may include website interaction data, ad campaign performance data (which can include pseudonymous identifiers), contact details from lead generation forms, or e-commerce transaction data. In these situations, we act as a “Service Provider” or “Processor” on behalf of our Client, who is the “Business” or “Controller” of that data (see Section 12).

3. How We Collect Information

  • Directly from You: When you provide it to us through our Website, email, phone, meetings, or during our service engagement.
  • Directly from Our Clients: When Clients provide us with information, Client Content, or access to their systems to enable us to perform Services.
  • Automatically: When you visit our Website (via cookies and analytics) or interact with digital assets we manage on behalf of Clients (subject to the Client’s privacy policies and consent mechanisms).
  • From Third-Party Platforms: When managing marketing campaigns or social media for Clients, we may receive data from those platforms related to performance and engagement.
  • From Publicly Available Sources: We may collect publicly available information relevant to providing consultancy or marketing services.

4. How We Use Your Information

We use Personal Information for the following legitimate business purposes:

  • To Provide and Manage Our Digital Services: To deliver branding, marketing, web/app development, consultancy, and other services as agreed with our Clients. This includes using Client Content and data as instructed to create Deliverables and manage campaigns.
  • Client Communication and Support: To communicate with Clients about projects, provide updates, respond to inquiries, and offer customer support.
  • Reporting and Analytics (for Clients): To track, analyze, and report on the performance of marketing campaigns, websites, and other digital initiatives undertaken for Clients.
  • Website Operation and Improvement: To operate, maintain, secure, and improve our Website (https://echowave.digital/), understand user preferences, and enhance user experience.
  • Marketing and Business Development (for Echowave Digital): To send our own newsletters, service updates, or promotional materials, where permitted by law and with your consent or option to opt-out.
  • Billing and Account Management: For invoicing, processing payments, and managing Client accounts.
  • Legal and Compliance Obligations: To comply with applicable laws, regulations, legal processes, and contractual obligations.
  • Security and Fraud Prevention: To protect our business, Website, Clients, and users from fraudulent or illegal activities.

5. How We Share and Disclose Information

We value your privacy and share Personal Information only in limited circumstances:

  • Within Echowave Digital LLC: To our employees and authorized contractors who need access to perform their duties related to providing Services and are bound by confidentiality obligations.
  • With Our Service Providers (Sub-Processors): With trusted third-party vendors who assist us in delivering our Services or operating our business (e.g., hosting providers, cloud platforms, analytics tools, email marketing services, payment processors, advertising platforms when acting on behalf of a Client). We have contracts requiring these providers to protect Personal Information and use it only for the purposes we specify.
  • With Our Clients: We share Deliverables, reports, and data collected or processed on behalf of a specific Client directly with that Client.
  • As Directed by Our Clients: When acting as a Service Provider, we will share or disclose data processed on behalf of a Client according to their lawful instructions.
  • For Legal Reasons: If required by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights,1 property, or safety, or that of our Clients, users, or the public.
  • Business Transfers: In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, Personal Information may be transferred as part of that transaction, subject to2 confidentiality agreements.
  • With Your Consent: For any other purpose disclosed to you at the time of collection or with your explicit consent.

We do not sell Personal Information collected through our own Website or directly from our Clients for our own purposes. When we manage advertising campaigns for clients that involve data sharing with ad platforms, this is done on behalf of and as instructed by our Clients.

6. Cookies and Tracking Technologies

Our Website (https://echowave.digital/) uses cookies and similar tracking technologies (e.g., web beacons, pixels) to collect Technical Data, enhance user experience, analyze site traffic, and support our marketing efforts. You can typically manage cookie preferences through your browser settings or a cookie consent mechanism on our Website. We may also advise Clients on the use of such technologies for their digital properties.

7. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect the Personal Information we process from unauthorized access, use, disclosure, alteration, or destruction. These measures are appropriate to the sensitivity of the information. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected,3 to provide our Services,4 to comply with our legal obligations (e.g., tax, accounting), to resolve disputes, and to enforce our agreements.

  • Client Project Data: Retained for the duration of the client relationship and for a reasonable period thereafter as needed for archival, reporting, or legal purposes, or as defined in our agreement with the Client.
  • Data Processed on Behalf of Clients: Retained according to the instructions of our Client (the Controller). When no longer needed, Personal Information is securely deleted or anonymized.

9. Your Privacy Rights

Depending on your jurisdiction (e.g., as a resident of a US state with specific privacy laws), you may have certain rights regarding your Personal Information. Echowave Digital is committed to honoring these rights. These may include:

  • Right to Access: To request information about and access to the Personal Information we hold about you.
  • Right to Correction: To request correction of inaccurate Personal Information.
  • Right to Deletion: To request deletion of your Personal Information, subject to certain exceptions.
  • Right to Opt-Out: You may have the right to opt-out of certain data uses, such as:
    • The “sale” or “sharing” of your Personal Information (as defined by applicable state laws, e.g., for targeted advertising).
    • Targeted advertising based on your activity across different websites or services.
    • Certain types of profiling (if applicable).
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Exercising Your Rights: To exercise any applicable rights, please contact us using the details in Section 13. We will respond to verifiable requests in accordance with applicable law. We may need to verify your identity before processing your request. If we are processing your Personal Information as a Service Provider on behalf of a Client, we will typically direct you to that Client to exercise your rights.

10. Children’s Privacy

Our Website and Services are not directed to children under the age of 13 (or a higher age threshold as may be specified by applicable local law, e.g., 16 for certain processing under some state laws without consent). We do not knowingly collect Personal Information from children without verifiable parental consent in compliance with the Children’s Online Privacy Protection Act (COPPA) and other relevant laws. If you believe we have inadvertently collected Personal Information from a child, please contact us immediately.

11. Data Processing on Behalf of Clients (Our Role as a Service Provider/Processor)

When Echowave Digital LLC provides Services to its Clients that involve the processing of Personal Information for which the Client is the “Business” or “Controller” (e.g., managing client advertising campaigns, developing websites that collect user data, analyzing client customer data), Echowave Digital acts as a “Service Provider” or “Processor.” In these instances:

  • We process Personal Information solely on behalf of and under the documented instructions of our Client.
  • Our Client is responsible for ensuring the lawfulness of the data collection and processing, including providing necessary notices and obtaining consents from individuals.
  • Our activities are governed by a data processing agreement (DPA) or relevant clauses within our Service Agreement with the Client, outlining our respective responsibilities.
  • Individuals whose Personal Information is processed by us on behalf of a Client should typically direct their privacy rights requests to that Client.

12. International Data Transfers

Echowave Digital LLC is based in the United States. If Personal Information is transferred to us from other countries or if we use service providers located in other countries, we will ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are implemented.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated Policy on our5 Website (https://echowave.digital/) and indicate the “Last Updated” date. For material changes, we may provide more prominent notice or obtain consent where required by law.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to6 exercise your privacy rights, please contact:

Echowave Digital LLC

Attn: Privacy Compliance / Cortney Newberry, MBR

1281 RIDGE AVE

LANCASTER, WI 53813, USA

Website: https://echowave.digital/

Email: privacy@echowave.digital

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